swXtch.io has announced a collaboration with Tyrell in the UK and Ireland market.
Tyrell has joined swXtch.io’s Federated Partner Program as a reseller and integrator across UK and Ireland, becoming the company’s latest integration partner with a primary focus on the media and entertainment industry.
The partnership aims to enable users to overcome the challenges in migrating operations to the cloud. Networking with all major public clouds, swXtch.io’s cloudSwxtch enables media business to extend their on-prem systems to the cloud, unifying broadcast network and streamlining live production workflows.
Tyrell offers a range of professional services including consultancy, systems design, integration and maintenance, providing users with turnkey production solutions and ongoing technical support.
Aiming to drive growth, raise visibility and brand recognition across the region, Tyrell joins several other brands represented as a reseller in the swXtch.io Federated Partner Program, including Cinegy and Cinnafilm.
Dan Muchmore, sales and marketing director for Tyrell, said: “We see strong opportunity to help our customers build stronger bridges between on-prem studios and the cloud to better support expansive contribution and distribution strategies. That will prove especially powerful for international sports broadcasting and TV show production where cloudSwXtch can help us marry ingest services, remote editing and live monitoring among other workflow functions with cloud networking infrastructure.”
