YouTube is reportedly in talks to launch its own online TV subscription service.
The service, Unplugged, would allow customers to stream cable TV channel bundles online.
Bloomberg has reported that the new service, which would launch in 2017, is one of YouTube’s “biggest priorities”.
The report states that YouTube has already met with 21st Century Fox, Viacom and NBCUniversal about potential deals.
Unplugged would run alongside YouTube’s current ad-supported Red subscription service. Launched in October last year, Red offers exclusive access to videos from popular YouTubers, but, as yet, offers no TV content.
Mixed reports also claim that the service could establish YouTube as the primary platform for video globally as it looks to kill of the cable box.