YouTube is reportedly considering adding a new feature that would see it carry third-party subscription video services such as Netflix, HBO and others.
According to The Insider, YouTube is looking into allowing users to sign up for a “wide range of subscription-streaming services,” much in the same way Amazon Prime Channels and Apple allow users to sign-up for third-party subscriptions.
The company is said to believe adding the ability to subscribe to other services via its live streaming service YouTube TV would keep viewers within Google’s ecosystem. It would also help YouTube improve profit margins on YouTube TV as it would get a percentage of sales on its platform. Apple and Amazon take a cut of 30 to 50 per cent of subscription fees from their channel partners.
YouTube is thought to already be in talks with “several entertainment companies.”