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Virtual reality ‘is no longer niche’

VR revenues in Germany rose 38 per cent in 2018

Virtual reality is finding a way out of the niche market and into the mainstream according to a new report from PwC.

According to the analysts, new sales figures show that VR revenues in Germany rose to €116 million in 2018, an increase of 38 per cent compared to 2017.

The largest growth area was in the gaming industry with €62 million, or 31 per cent, followed by virtual reality videos at €43 million (an increase of 48 per cent).

According to Werner Ballhaus, head of technology, media and telecommunications at PwC in Germany: “The initial euphoria is over, and the signs that virtual reality is about to become a technology for the mass market are now increasing.”

Ballhaus cited the arrival of 5G and the merging of virtual reality and augmented reality as decisive technological drivers: “Due to the required data volumes and the lowest possible latency, VR devices outside of the home have hardly been used so far. At the same time, the foreseeable merger of virtual and augmented reality could lead to a significant increase in the application possibilities of VR, which in turn will increase user acceptance.”