Viacom International Media Networks is launching a new Paramount-branded SVoD service in Poland, its first in the region.
Paramount Play, which launches this month, will be available via mobile operator Play and cable TV distributor Toya. Viacom says more network operators are expected to launch the service in the coming months.
Central Eastern Europe is the second region to roll out Viacom’s Paramount branded SVoD entertainment aggregate service, which is titled Paramount+ in the Nordics. The Polish version will include content from Paramount Pictures, Comedy Central, MTV, Nickelodeon and Nick Jr.
Bartosz Witak, SVP, general manager for VIMN in Central Eastern Europe and Israel, commented: “Paramount Play is an important extension of our content offering for our distribution partners, which will diversify our footprint and bolster our market leading position in CEE.
“This service enables our partners to offer unique, extra content to their premium customers, which will be accessible anytime, anywhere and on any device. Easy navigation between our brands under a single Paramount+ user interface will also boost discoverability of our content more broadly.”