Viacom has expanded its Paramount branded SVoD service in Poland, with the launch of Paramount Play on Cyfrowy Polsat IPLA and Orange Poland.
Paramount Play will be accessible to subscribers of Cyfrowy Polsat’s IPLA OTT ‘Film and Series’ package and Orange TV customers, offering a range of Paramount movies and scripted drama series.
As part of the agreement, Polsat will also offer a curated selection of Paramount movies through the PlusFun application exclusively available to Polkomtel mobile users.
Elena Balmont, SVP interim general manager, Viacom International Media Networks Central Eastern Europe and Israel, said: “We are delighted that these partnerships with leading distributors Polsat and Orange enables us to significantly scale our roll out of Paramount Play in our largest CEE market.
“This SVoD proposition brings our collaboration with partners to the next level, while diversifying our footprint with consumers. We look forward to further rollouts across CEE.”