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Paramount+ to launch in Hungary

Second CEE country to launch a Paramount branded SVoD

Viacom International Media Networks has announced the launch of its Paramount+ SVoD in Hungary, marking the second CEE country launch for the platform.

It will be available to customers of Magyar Telekom, as part of the network operator’s Moziklub VoD platform. The service is available through Magyar Telekom’s set top boxes, as well as its OTT subscription VoD platform and app, TV GO.

Paramount Play, which launched in Poland in October, was the first Paramount branded SVoD to debut in the region.

Elena Balmont, SVP, interim General Manager, VIMN Central and Eastern Europe and Israel, said: “We are delighted to partner with Magyar Telekom for the launch of Paramount+ in Hungary. 

“An important extension to our linear TV business, this new SVoD service enables us to diversify our footprint and further strengthen Viacom’s market leading position in CEE.”