A promotional ad for ITV’s new online service has hit YouTube. ITV Hub will become the new digital destination for all its TV channels and online services, replacing ITV Player and itv.com. It will be available across mobile, PC and connected TV and is slated to launch on 24 November.
Live streaming of ITV’s TV channels, which now accounts for over 30 per cent of usage on PC and mobile, will be at the heart of the new service, offering audiences a more compelling TV-like experience across all devices.
In addition, the service will extend its digital reach to become available for the first time on Amazon Fire TV and Fire TV Stick, and the new Freeview Play service. The desktop PC service is completely new and will see a merger between ITV’s on-demand pages and show websites.
New episodes of Seth MacFarlane’s Family Guy and American Dad will be available on The ITV Hub – the first time a PSB channel has offered the hit shows in its VoD service.
Paul Kanareck, ITV’s director of online, said: “With over 11 million registered users and 726 million long form requests last year alone, our VoD service has come of age, with live TV right at the core of our proposition.”
Rufus Radcliffe, ITV’s group marketing director, said: “We have created an exciting new brand identity for The ITV Hub which will present all of ITV’s family of channels and services front and centre with a distinct, digital look and feel building off the success of ITV’s rebrand.”