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Starz launches international D2C streaming app

New app available in the UK, France and Germany

Starz has launched a new international version of its STARZPLAY streaming app to viewers in the UK, France, Germany, Brazil and Mexico.

The company said it plans to rollout the app in a further 20 countries in 2020.

“Starz has experienced great success with the STARZ app domestically, remaining ahead of the streaming curve with more than 5.6 million OTT customers to date, and that number continues to climb,” said Starz CEO Jeffrey A. Hirsch.

“Expanding our direct-to-consumer product into the global arena with the launch of the STARZPLAY app gives subscribers seamless entry to our platform and premium content on their device of choice, while also providing us with access to key consumer data insights as we continue to position ourselves for success in the evolving content ecosystem.”

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