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Sports TV viewers tend to be ‘sticky’ with pay-TV

New study finds sports TV fans are not cord-cutters

Fans of sport on TV are not cord-cutters but tend to stick with their pay-TV subscriptions according to a new report.

According to the study by Altman Vilandrie & Company and MoffettNathanson Research, 90 per cent of sports fans who watch sports regularly are pay-TV subscribers, with 70 per cent subscribing to traditional services, 11 per cent to virtual pay TV services, and 7 per cent being “cord-cutters” who have dropped their traditional pay TV packages.

Sports fans who have a traditional pay-TV service in the US total around 70-75 million, from a total traditional pay-TV audience of around 88 million to 90 million.

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