Sky has announced it is making Netflix available to SkyQ customers from November.
The streaming service is part of a new SkyQ package, Ultimate on Demand, which Sky says will be the UK’s biggest on demand TV service, bringing together for the first time Sky Box Sets, which boasts 400 of the best UK and US series, and the full Netflix service.
Ultimate On Demand will cost £10 a month for all new and existing customers alongside their Sky Q subscription, and will be available with a 31-day rolling contract.
Customers with a Sky Q Entertainment subscription will get Netflix’s Standard plan (HD 2 streams). Those with with Sky Q’s premium subscription, Sky Q Experience (multi-room viewing and Ultra HD), will have access to Netflix’s Premium plan (Ultra HD, 4 streams).
According to analyst Paolo Pescatore, the deal between the two media giants will help further increase Sky's value as an aggregator of services: "Europe lags the US when it comes to cord cutting due to numerous reasons. However, both regions are seeing huge growth in binge watching driven by changing user behaviour towards on demand programming.”
“Sky wants to position itself as an aggregator of services as underlined by recent tie-ups. As important as bringing services together is to be offer users a seamless and integrated service experience," said Pescatore.
“Therefore, the move further increases Sky’s own value as a one stop shop provider. More importantly it will also get access to Netflix’s catalogue and metadata which will prove more attractive to Disney (as Comcast is already working with Netflix).”