Saffron Digital has joined up with Nowtilus, a content workflow platform provider, to add live streaming to its OTT platform MainStage. Saffron Digital can now offer broadcasters and operators a TV Everywhere solution that includes live TV, catch-up and VoD in one place.
Integrating Nowtilus’s Nemo Bridge into its OTT platform will enable Saffron Digital’s customers to launch TV Everywhere solutions that reach new audiences at home and on the move. For end users, this will mean a unified experience across all devices with live TV and VoD available from one application.
“Today’s cable network consumers expect full on-the-go multi-platform access as part of their subscription and that includes access to both live and on-demand content,” said Jason Keane, president of Saffron Digital. “We have teamed up with Nowtilus to enable broadcasters and operators to deliver them that seamless, integrated TV Everywhere experience. This new solution combines our award winning on-demand services and Nowtilus’s live OTT services in one great consumer experience, which we are really excited to be launching at NAB this month.”
The new partnership enhances MainStage with features and functionalities that include live feed acquisition, EPG acquisition and management, live workflow and bundling, NDVR, dynamic ad-replacement and insertion, DRM for live streams, application integration, DASH playback and reporting.
“We’re pleased to partner with Saffron Digital to offer operators and programmers a simplified and cost-efficient TV Everywhere solution,” said Patrick Knippel, managing director of Nowtilus.
Leander Carell, managing director of Nowtilus, added: “The integration of our cloud-based live and catch up workflow management Nemo Bridge with Saffron Digital’s proven MainStage OTT platform provides a complete solution for an exceptional entertainment experience.”
The new TV Everywhere solution will be unveiled at NAB, which begins next week.