McDonalds is employing Red Bee Media's OTT services to stream matches from the FIFA World Cup to all of its restaurants in Sweden.
All of the games are being streamed in HD.
Red Bee Media says the feeds were verified and fully up and running only a few hours after McDonalds greenlit the project.
Red Bee Media’s Managed OTT Services are enabled by a modular managed OTT platform, with a microservices architecture, operated in the cloud which enables both flexibility and scalability. The platform can deliver any format to any device, be it live or VoD.
"We needed someone who could deliver the World Cup to our restaurants on a tight deadline and without any glitches. Red Bee Media managed to do just that and enabled us to give our customers access to world class football while enjoying our burgers," said Rickard Berthold, digital lead at McDonalds Sweden.
"We are proud to be able to deliver a high-quality stream of one of the biggest live sports events in the world, in so many locations at the same time. Our solution is built to manage any type of content and be displayed on any available device, and we are glad that McDonalds chose us to deliver the World Cup to their restaurants," added Anders Wassén, head of online video development at Red Bee Media.