Skandha Media Services has entered a partnership with Warner Bros Discovery to distribute a number of the broadcaster’s channels, including CNN International, Eurosport and Cartoon Network across its Indian OTT platform.
Services commenced on June 15, with Skandha’s Mumbai Media Capability Center (MCC) providing automated downlinking, transcoding, packaging, distribution and monitoring of 19 channels.
Prashant Dhar, WBD’s director technical operations, distribution and broadcast, commented, “Skandha’s proven track record in serving top-tier brands and managing all types of broadcasters speaks for itself. We’re extremely confident in their ability to seamlessly deliver our channels to diverse audiences as part of our recent collaboration with India’s premier on-demand video platform.”
Managing a wide spectrum of channels, Skandha has more than 12 years of experience in delivering solutions across the content life cycle, from software development and system architecture design to downlinking, hosting, playout, ad monetisation and digital operations. According to the company, it has executed more than 25,000 playout operations and streamed more than 150,000 hours of content, accruing nearly 60 million views to date.
Yogesh Salian, CEO and founder, Skandha Media Services, said, “The trust that Warner Bros Discovery has put in Skandha compounds our commitment to delivering exceptional outcomes and reinforces our reputation as a reliable partner in global media operations. We’re honoured to add this distinguished brand to our growing client portfolio.”
