QYou Media has agreed a new deal with telecoms operator NOWO to deliver its linear channel of curated online video content to NOWO’s customers throughout Portugal.
QYou said that the partnership will bring its content to an additional 900,000 homes in the country.
The moves comes as NOWO looks to appeal to the tastes of younger viewers. The programming features ‘the best of online video’ across a range of genres including music and comedy.
José Henriques, CMO of Nowo, said: “We are always on the lookout for new ways to enhance our services. Online video content is hugely popular in Portugal, and in order to meet the needs of our customers and further extend our reach among millennial audiences, we are including QYou in our programming line up.”
Curt Marvis, CEO and co-founder, QYou Media, added: “This partnership with NOWO is our second in Portugal and demonstrates that operators across Western Europe are really seeing the value and potential of short-form video content to engage with millennial audiences.
“Portugal in particular has a thriving and vibrant creative online video community, and through this partnership we hope to tap into this interest even further as we strive to bring more local flavour to our multiscreen offering.”