A new report says 35 per cent of Winter Olympics viewers are watching the Games online.
According to Global Web Index, fans are also spending an average of two hours 24 minutes a day on social media.
The survey, which questioned 30,755 Winter Olympics fans, found YouTube is the most used platform by viewers of the Games, with 89 per cent of respondents saying they're watching coverage on the site. Facebook follows with 83 per cent of respondents.
The report also found that 90 per cent of of Winter Games viewers are using another device while watching TV.
The International Olympic Committee has also revealed broadcasters around the world have aired 14 per cent more programming from PyeongChang compared to the last Games in Sochi.
The IOC’s director of television and marketing, Timo Lumme, said preliminary data showed overall output from the Games in South Korea was bigger than at any previous winter Olympics with an average of 130 hours of programming per rights-holding broadcaster.
“The amount of content on digital platforms is also up and expected to be double that aired on television, so two parts digital to one part television. Over five billion people will have access to TV coverage of the Pyeongchang Games,” said Lumme.