Motorsport.TV has launched on Freesat, marking the channel’s debut on free-to-air TV in the UK.
The channel offers “the best in motoring entertainment, 24 hours a day, seven days a week”. Programming includes the 2018/19 FIA World Endurance Championship, daily highlights of the FIA World Rally Championship, and behind-the-scenes news from the motorsport world in The Flying Lap.
Alistair Thom, managing director of Freesat, said: “Motorsport.tv is a very welcome addition to Freesat’s roster, providing 24/7 motoring action to our viewers while bolstering our sports offering. With an impressive depth and breadth of programming, Motorsport.tv’s arrival represents Freesat’s continued commitment to offering high-quality subscription-free TV.”
Kevin Annison, president of Motorsport.tv added: “IndustryARC, a market research company, says the global motorsport industry is expected to exceed $25 billion in annual turnover by the end of 2018. Motorsport.tv is the premier television broadcaster dedicated to motorsport. Our launch on Freesat is an important step in our continued development in the UK market reaching all viewers across every screen, providing compelling content for motorsport fans and enthusiasts.”
Motorsport.tv was first launched in 2000 as Motors TV in France, and has since expanded to cover multiple European territories in several languages, having rebranded as Motorsport.tv in March 2017.