As more streaming services enter the content market, one analyst is ready to announce the death of live TV.
According to Craig Moffett from MoffettNathanson, the live TV model for entertainment is losing viewers to both SVoD and AVoD services much faster than cord-cutting figures have previously shown.
“The long-awaited bifurcation between live (sports and news) and on-demand (entertainment) is gathering momentum,” Moffett said in a research note.
Moffett did point out viewers are still tuning in to watch live sport and news, particularly with everything happening in the political world.
He said that the third quarter of 2019 was the fifth consecutive quarter of accelerating pay-TV subscriber declines in the US and that the conversion rate of traditional MVPDs to virtual MVPDs has been falling over the past 12 months.
“Today, SVoD and AVoD alternatives for general entertainment appear poised to overtake vMVPDs (although, to be fair, this, too, is only an expectation; consumers haven’t really had the chance to vote for most of the coming SVoD and AVoD alternatives to Netflix yet),” continued Moffett.