Ericsson has renewed its playout services contract with ITV, extending the deal until 2024. The company will continue to provide playout services for the commercial broadcaster’s portfolio of channels including ITV, ITV2, ITV3, ITV4, ITV HD and CITV and its associated regional variants as well as ITV’s newest TV channels, ITV Encore and ITVBe.
As part of the contract, Ericsson has designed, built and integrated a scalable simulcast platform for ITV. The modular infrastructure will allow ITV the flexibility to deliver new services and launch existing services onto new platforms, easily and with a high level of resilience.
“ITV operates one of the most complex broadcast operations in the world,” said Thorsten Sauer, head of broadcast and media services at Ericsson. “For many years, we have worked together successfully to deliver dynamic commercial channels, while reducing cost, complexity, risk and increasing efficiencies. We look forward to strengthening our relationship further and helping ITV to continue delivering world-class television on every platform and every screen across the UK for years to come.”
Simon Pitts, managing director, online, pay, interactive and technology at ITV, added: “Viewers expect a brilliant TV experience whatever platform or device they use to watch our shows. We look forward to strengthening our partnership with Ericsson to support our channels and content over the years to come.”