Insight TV is launching its own 4K app which will be available on LG's web-OS TVs from September.
The app will provide viewers with 50 hours of 4K HDR content from Insight TV.
It has been created for Insight TV by Accedo and is also available on sets built by TCL.
“Technology partnerships are a fundamental aspect of our business moving forward and we’re delighted to reveal this latest announcement with LG Electronics. Working in close conjunction with consumer electronics manufacturers, we can create simple to navigate applications that provide access to the highest quality content,” said Natalie Boot, director digital, Insight TV.
“The big screen viewing experience for millennials is key and a recent Ampere Analysis Report highlights that Smart TVs have overtaken mobile phones for millennials viewing TV on a weekly basis. Since this demographic is our target audience, we will continue to cater to their requirements delivering unique Insight TV content based around trending global topics in UHD HDR, anytime, anywhere.”