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Hisense selects Eurofins 4K HDR Ultra HD assurance

Logo makes it easy to identify devices that deliver HDR, UHD and WCG simultaneously over broadcast, broadband and HDMI

Hisense has chosen Eurofins Digital Testing to provide 4K HDR Ultra HD logo technical requirements in its products.

Eurofins’ logo scheme identifies devices that have been fully tested and proven to deliver HDR, UHD and Wide Colour Gamut (WCG) simultaneously, from broadcast and broadband sources, as well as HDMI.

The logo is currently shipping on applicable 2017 models of Hisense TVs and will be included on its future models that feature a 4K HDR UHD display.

“It is an honour to receive this prestigious 4K HDR UHD certification from Eurofins, which recognises Hisense for its cutting-edge display technologies,” said Han Jianmin, deputy general manager of Hisense International. “We are proud to offer a range of 4K TVs that deliver the best possible viewing experience, including extended contrast range and WCG for HDR.”

“HDR, UHD and WCG represent an unparalleled viewing experience – making content more realistic and more immersive,” said Johan Craeybeckx, business line director at Eurofins Digital Testing International. “We are proud to announce adoption of our logo by Hisense, which brings great benefit to consumers by ensuring that all 4K, HDR TVs on the market deliver on their promise.”