HBO Nordic and Turner EMEA have joined forces to create Toonix, a kids-focused OTT service.
Aimed at the 3-12s market, Toonix is a new brand, offering existing HBO Nordic SVoD customers more than 2,000 episodes at launch, with all shows ad-free and localised in Swedish, Danish, Norwegian and Finnish.
The content will come from Turner’s Cartoon Network Studios, Warner Bros. Animation and third party distributors.
Turner shows will include The Amazing World of Gumball, Lego Ninjago, Looney Tunes, The Powerpuff Girls, Adventure Time, Ben 10, Scooby-Doo and Tom and Jerry.
Shaun the Sheep, Alfie Atkins, My Little Pony, and The Moomins are among the third party acquisitions, along with live-action series such as Dance Academy and family movies such as Arthur and the Mimimoys and Mr. Magorium’s Wonder Emporium.
“At Turner we are constantly seeking new ways to engage with our fans, building on our leadership in premium content creation across kids, news, movies, general entertainment and sports, and expanding our options to curate and distribute our branded content,” said Giorgio Stock, president of Turner EMEA.
“We’re delighted to be partnering with HBO Nordic to start this flagship kids and family focused OTT venture, which represents a significant and exciting newmilestone in our ability to provide our fans with a trusted, bespoke, rich and immersive user offering.”