Google has become the latest member of the Streaming Video Alliance.
The tech giant joined the group during a meeting with other members.
"A lot has happened in the four years since the alliance was founded. New industry technologies have been introduced and adopted, new alliance members have joined our ranks, such as AWS and Google, and the consumer demand for and consumption of streaming video continues to soar," said Jason Thibeault, executive director of the alliance.
The meeting covered a variety of topics including HEVC licensing symposium and conquering the challenge of massive-scaled live synchronised events.