Globecast and Harmonic are demonstrating the first ultra-high-definition high dynamic range OTT managed platform as a service at NAB 2017.
Vive Lifestyle Network is planning to use the new platform for its new OTT service.
The OTT PaaS will make UHD-HDR content instantly available to consumers as well as offering a "unique level of scalability" that will allow other producers and broadcasters to develop content and make it immediately available to consumers via connected TV apps.
It will also enable live, VoD and catch-up TV services to be supported in the future.
"We’re delighted to be working with such capable and trusted partners like Harmonic and VIVE on this pioneering venture," said Eddie Ferraro, managing director, Globecast Americas.
“It is the first demonstration of an OTT PaaS that’s specifically designed for UHD-HDR content, and we see it as a quantum leap forward in content delivery."
"Harmonic recognises the challenges of broadcast delivery for UHD and is excited to play such a vital role in creating a new OTT PaaS with Globecast, enabling innovative UHD-HDR services from VIVE,” said Thierry Fautier, vice president of video strategy at Harmonic.