France Télévisions, the state public French broadcaster has licensed the LViS Sports Predictor app from Monterosa’s LViS Store and will customise it to create its own game, A Vous de Jouer (Your Turn To Play). The app launched on 25 May, alongside the broadcaster’s coverage of the Roland Garros French Open.
This was Monterosa’s first deal made using its pioneering B2B store designed to provide realtime apps. LViS Store launched earlier this month and offers ready-made apps, so that media owners and marketing teams can activate branded interaction without the time or cost of creating the app from scratch.
A Vous de Jouer is designed to work alongside both TV coverage and France Télévisions’ live online streaming, offering a game challenging the user to climb the ranks from tennis beginner to tennis legend. There are 15 levels, and prizes on offer for every level, from Samsung TVs to tablets, iPhones and X Boxes.
“We’ve worked with Monterosa to create a great way to engage tennis fans during the live event,” said Olivier Lendresse, director of sport at France Télévisions. “Using the LViS Sports Predictor app has helped us deliver the product rapidly and at scale. Our social TV producers will be dedicated to driving content including predictions, trivia questions and other social media content for audiences and we’re very excited to see the effect it will have with fans who watch the live stream and on TV.”
Tom McDonnell, CEO of Monterosa, added: “Sports Predictor, part of the new LViS Store, is an engaging HTML5 app that fans of any sport can play while they’re watching. It helps broadcasters increase value and association with sponsors, drive data capture and increase social reach with a quick-to-deploy app that works with existing sites and mobile apps. Most importantly, it makes any sport more enjoyable for fans without detracting from the action.”