The EBU has partnered with Ubisoft to deliver the finals of the Steep Road to the Olympics eSports tournament to its members.
The tournament is an expansion to open-world action-sports game Steep, launched in 2016, and will bring a “fresh dimension” to PyeongChang 2018, according to the EBU.
The top six players of the tournament will come together this week for a televised final to be recorded in Katowice, Poland, which will be available for EBU members to broadcast from 7th February - just before the Olympic Winter Games Opening Ceremony.
For this event, the competitors will have to prove their worth in two distinct events: Slopestyle (Snowboard) and Downhill (Alpine Skiing). The winners in each event will win an invitation to the Olympic Winter Games PyeongChang 2018 Opening Ceremony.
EBU director of sport Stefan Kuerten said: “Together with our members, we are keen to see eSports feature alongside more traditional sports on our platforms.
“As the sport continues to expand, we have the opportunity to leverage our unrivalled experience in media rights to partner with the best eSports actors on the market and support the growth of the phenomenon.”
Eurovision Media Services will distribute the broadcast through VoD platform WorldLink, as well as via eurovisionsports.tv.