Global digital penetration has almost doubled in the last five years, now reaching 74.6 per cent of TV households, according to the latest Digital TV research.
The ‘Digital TV World Databook’ reported that the figure stood at 40.4 per cent at the end of 2010.
The data found that around 584 million digital TV homes were added throughout 138 countries between 2010 and 2015, bringing total digital TV households to 1.17 billion.
There were still 398 million analogue TV households by the end of 2015, although this was down from 863 million at the end of 2010.
China became the largest digital TV household nation between 2010 and 2015, rising to 339 million, which equates to 29 per cent of the world’s total.
Pay TV revenues reached $206 billion in 2015, up by 19.4 per cent from $172 billion in 2010.
