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Australian Open smashes audience figures for Eurosport

Eurosport’s social media channels received a 76 per cent uplift

Eurosport has revealed a 35 per cent year-on-year increase in unique visitors to its web and app platforms during the Australian Open. hosted a slate of short-form content including the My Grand Slam Journey series featuring Roger Federer and Rafa Nadal, the Tennis Legends vodcast, and highlights packages from Melbourne Park.

Audience growth was reported in Germany (+118 per cent), Italy (+53 per cent), UK (+29 per cent), Spain (+14 per cent) and France (+12 per cent).

Eurosport’s social media channels also received a 76 per cent uplift, across YouTube (+220 per cent), Facebook (+75 per cent) and Instagram (+62 per cent).

Coverage of the Australian Open on Eurosport 1 increased 4 per cent over 2019, with audience growth reported in Germany (+26 per cent) the Netherlands (+26 per cent), Spain (+24 per cent), UK (+18 per cent), Italy (+10 per cent), Sweden (+12 per cent) and Norway (+60 per cent).

Andrew Georgiou, president, Eurosport and Global Sports Rights and Sports Marketing Solutions, said: “We are delighted that the content Eurosport produces continues to resonate with millions of sports fans watching across all screens in Europe.

“We’ve listened to sports fans and understand what they want and how they want it with a focus on live, every court available and best-in-class analysis. We pride ourselves on having the most knowledgeable experts and an unmatched heritage in tennis that fans continue to enjoy and engage with.

“In what is shaping up to be a momentous year for Discovery and Eurosport with Tokyo 2020 on the horizon – not forgetting our coverage of Grand Slam tennis and cycling’s Grand Tours – we strive to push the boundaries of innovation and power people’s passions for their favourite sports and events,” he added.