The Antenna Group has launched a local SVoD service in Greece.
ANT1 NEXT (Antenna Next), offers popular local content and is available for €2.99.
It offers a range of exclusive programming as well as popular box sets and catch-up content. Some of the titles available on the service include dramas Brousko, Twin Moons and Daddy Cool.
Antenna Group MD Pete Smith said: “We are delighted to be launching our new SVoD service in Greece following the huge success of our TVoD platform last year.
“Viewers want more flexibility in how they consume content and ANT1 NEXT allows our audience – particularly the younger demographic – the opportunity to watch an episode of their favourite show before it airs on our linear channel or to catch-up on one of our prime time entertainment programmes.”
“We are investing heavily in our digital brands and operations to make sure that our audiences in Greece and internationally are able to access our content in a variety of ways. We were the first broadcaster in Greece to launch such a service and we will continue to invest in content and technology to make sure that Antenna Group leads the way in innovation and viewer experience.”