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The R&D and product development landscape: LTN

Rick Young, SVP, head of global products at LTN, says that the company will use IBC to showcase why media companies need to embrace an IP-based future, now

What impact did the pandemic and its continuing after-effects have on the company’s approach to R&D and product development?

LTN has always been a software-and service-first organisation. Since day one, we have put this at the heart of the agenda and built industry-leading cloud solutions.

There’s no doubt that the pandemic had a significant impact and accelerated many trends we are currently experiencing, particularly when it comes to remote or hosted workflows. But these were a key innovation focus for us even before the pandemic and have fitted well within our technology strategy.

What are the biggest challenges you are facing in R&D and product development/deployment in the current landscape?

There will always be challenges in this space, and much of that is because things can always change along the development chain. We’ve found that some experiments in the lab have a rapid turnaround into production environments. While at other times, it may take months or even years before the moment is right to roll out new technology. It’s the nature of this business, and we’ve made sure to always keep looking out for what the latest trends are to mitigate challenges as much as possible.”

Where do you see the most opportune areas for innovation in your area of the market, and what tech/solutions will drive that development?

Our industry can change at a moment’s notice, and it’s important to remain agile. We are focusing on driving greater efficiency, automation, and intelligence throughout our solutions, including leveraging AI, where possible, to drive efficiency in complex workflows. We’re also focused on creating new technologies to enable remote teams to come together to produce high value, high quality, scalable products, and programming.

What are you working on currently that excites you as a product team, and what can we expect to see at IBC 2023?  

We have been focusing on making the accelerated transition toward IP-based distribution as seamless and efficient as possible for media companies. IP is helping broadcasters and content owners re-imagine global media distribution and achieve new levels of flexibility and scalability. 

We’re excited by the increased data-driven insight that IP-based transport models enable. At IBC 2023, we’ll showcase why media companies must embrace an IP-based future now. We will focus on our LTN Wave and Arc solutions that enable media companies to reliably and efficiently distribute multiple versions of tailored content to any destination worldwide.