VoD specialist Lucas Bertrand has launched Looper Insights, a London-based software-as-a-service (SaaS) technology provider.
Founded following market research indicating that revenue from digital distribution could be increased with better visibility, management and optimisation, the platform allows film and TV rights owners and VoD stores to take control of their IP assets.
Looper Insights calculates that the optimisation of data can help boost VoD revenues by at least 10 per cent. Its proprietary technology allows IP owners to see, manage and optimise their titles, enabling the management of availability, pricing, packaging and placement in each market and across each store.
Using a single interface powered by algorithms that turn data into actionable insights, the platform allows companies to track and optimise merchandising, optimise artwork, drive social media ROI and make smarter distribution, pricing and marketing decisions based on observable sales trends analysed with advanced AI and machine learning tools.
Former CEO of VoD aggregator MoMedia, Bertrand said: “E-commerce has evolved to offer excellent user interfaces and top-class analytics that benefit all parties, but entertainment distribution simply hasn’t kept pace.
“It’s clear that the future of VoD distribution is smart and autonomous, but at this point distributors are flying blind. Looper Insights will help them realise the full earnings potential of their IP.”