Red Bee Media has announced the launch of what it's describing as the world's first software only uncompressed playout deployment.
The company says the solution is the first in the world to use uncompressed video over IP, without requiring any dedicated infrastructure.
Research and development of the solution has taken place over a period of two years and it is due to go live with several customers during 2019.
“Going software only and enabling a consumption based commercial model has been a strict ambition for us," said David Travis, chief portfolio officer, video services, Red Bee Media.
"Previous IP centric playout deployments have relied on compressed video streams or bespoke hardware to make it work. This was not an option for either us or our customers. After dedicated R&D efforts we can now offer a solution with uncompressed video streams of the highest quality, combined with the flexible commercial models and agility that only an IP and Software based system can offer, all running on our newly deployed hybrid cloud."
Red Bee Media is combining their IP and Software based Playout Services with the company’s cloud-based Media Management platform Nucleus and managed OTT platform to offer an end to end media processing and delivery service.