Red Bee Media has announced an agreement with Who’s Watching TV (WWTV) to provide programme and scheduling analysis services to World Poker Tour (WPT).
The collaboration aims to provide WPT with access to past and future TV programming listings with essential metadata through the WWTV Explorer Service, enabling the brand to optimise content and refine strategic distribution channels, said the company. The partnership also allows WPT to access Red Bee Media’s TV listing data and analysis.
Marcia Hernandez, associate director of studios, distribution and ad sales at WPT said: “The WWTV Explorer Service gives us access to past and future listings, along with key metadata that
will maximise the effectiveness of distribution initiatives. This platform allows us to search titles across the entire North American region effortlessly. It’s user-friendly, fast, and provides research capabilities that are unmatched in the industry.”
Head of Red Bee Media’s content discovery, Shaun Stark, added, “WPT’s strategic decision to use Red Bee Media’s enhanced television programme information highlights their dedication to excellence in the fast-changing media world. By harnessing the most accurate and comprehensive information available, WPT is positioned to stay ahead of the curve, offering exceptional experiences to their viewers. This partnership shows our commitment to supporting industry leaders like WPT with the right tools for success in today’s media landscape.”
