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Prime Focus Technologies to manage Channel 4’s media processing

Will also oversee broadcaster's centralised content operations

Prime Focus Technologies has signed a deal to manage Channel 4’s media processing and centralised content operations using its flagship product, CLEAR Media ERP.

The vendor will manage media processing activities including ingest, content re-mediation, media management, content aggregation, quality assurance and processing functions within Channel 4’s content workflow.

It will also oversee the broadcaster’s online services including DRM, VoD transcoding, packaging and delivery, simulcast and live to VoD. PFT will also be responsible for providing all the content for Channel 4’s online presence, both on All4, as well as third-party platforms.

PFT also announced the launch of a Media Centre in the UK, which will act as the hub of centralised content operations for Channel 4.

“We are delighted to be forming this new partnership with PFT, a company which shares Channel 4’s innovative spirit,” said Keith Underwood, COO, Channel 4. “PFT has proven experience of managing content operations for major international broadcasters, and we look forward to working with them to establish their new UK base.”