UK broadcaster Channel 4 has selected Prime Focus Technologies’ CLEAR Media ERP to automate its content supply chain.
The solution has onboarded Channel 4’s content suppliers, migrated petabytes of its archive, and has qualified its delivery BOTS supplying content to the broadcaster’s video-on-demand platform, All4, and all other Channel 4 digital partners
It has also been integrated with Channel 4’s scheduling system and orchestrates workflows across third-party vendors, including localisation, post production, and playout for all the broadcaster’s linear and digital platforms.
Additionally, working closely with Channel 4 and its commercials aggregators, CLEAR, for the first time in the UK, is supporting the AS-11 X6: MXF programme contribution – DPP HD commercials and promotions standard for the delivery of finished HD commercials and promotions to Channel 4, said PFT.
PFT launched a new hybrid-cloud media centre in Leeds in 2021 to help manage the content operations. The company’s physical facility close to the city centre is located near Channel 4’s new national headquarters.
Andy Bell, chief engineer, Channel 4, said: “To manage a complex operation set up like ours and entirely undertake this project during the pandemic was not an easy feat. I’d like to credit PFT as a superb strategic partner who helped us get out of a tough spot, recover and help go live with CLEAR so we could resume our media services operations.”