LaLiga has held its inaugural technology showcase, debuting the latest technology innovations based on analytics and machine learning.
The new technology is aimed at helping users, clubs and players, amongst other groups, to gain insights and experiences that were not previously possible.
LaLiga unveiled new versions of its Calendar Selector and Sunlight Broadcasting Planning tools. Sunlight uses modelling of all LaLiga stadiums and the effects of lighting at all hours of the day. In the app, users can view how the shadow moves across the grass for example, while also moving a virtual camera around the stadium to establish the best view. This information is made available to the clubs who then work with the broadcasters as they are conducting camera set up, and aims to ensure the best image possible.
LaLigaSportsTV collects data to inform the rights holders about viewing habits, which then allows for more tailored and attractive offers to be made. According to LaLiga, it is also setting the league up for the future of broadcasting, particularly the move towards OTT.
Other innovations included a players app, due to be launched in 2020, built with facial recognition software that enables each player to receive their personal match images at the end of every game; and Tyche 3.0, designed to detect possible cases of match-fixing within both the professional and amateur ranks of the game.