Kaltura and 3 Screen Solutions (3SS) have unveiled a solution to enable the rapid launch of personalised Cloud TV services.
The collaboration combines Kaltura’s Cloud TV platform with 3SS’ 3READY front end for a pre-integrated offering that will help content owners, broadcasters and network operators to launch customised IPTV and OTT multiscreen services faster than previously possible.
Kaltura’s TV platform features tools that power, manage and analyse user engagement, including authentication, preferences, content discovery, purchases, entitlements, content consumption and campaign interaction processes, all of which the partners have now integrated with 3READY.
The system collects user data which is processed using AI and machine learning models to create a multi-dimensional segment association. Kaltura’s targeted TV system then recommends relevant content to each user segment and allows marketers to target specific user segments with in-experience promotions that leverage 3READY’s UI.
“We are excited to bring together our targeted TV offering with the innovative 3READY solution from our partner 3SS,” said Dr Shay David, co-founder, president and general manager, Media and Telecom, Kaltura. “This partnership provides marketers with ground-breaking tools for targeted in-app campaigns and UI adaptability that help increase retention and monetisation.
“The ability to deliver flexible data-enriched TV experiences tailored for each user has moved from dream to reality, and will redefine how people, and our industry, think of Cloud TV.”
“Today’s market is highly competitive, and knowing how to stand out from the crowd is essential,” added 3SS MD Kai-Christian Borchers. “The challenge of achieving this objective in a timely fashion is further compounded by complex technical decisions.
“Through our partnership with Kaltura, we are taking the uncertainly out of launching new Cloud TV services. With our joint offering, the game has changed; providers can start earning revenues faster, using trusted, world-class technology, and provide loyalty-enhancing personalised services to their valued subscribers.”