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Golf’s European Tour, Tata Communications launch start-up competition

Organisers are looking for ideas that could enhance the Tour's broadcast and production

Golf’s European Tour and Tata Communications have announced the launch of a global competition for start-ups to develop creative new solutions and concepts to enhance the game of golf.

The project aims to find ideas that can be developed commercially with support from the Tour’s business development team, venture capital (VC) firms and Tata Communications with the winning solution tested in action during the 2020 season.

According to the two organisations, the competition aims to “harness the power of ubiquitous connectivity to address common challenges in golf, stemming from the sheer scale of each course.”

Among the possible concepts, organisers are looking for ideas that could enhance the Tour’s broadcast and production. They cite an example of a solution using IoT or 360-degree cameras that could make it easier for fans onsite to follow several players’ progress across the course at once.

Entries can be submitted via A shortlist of three finalists will be announced in November 2019 with the winner due to be announced in February 2020.

The winner will get a trip to the Hero India Open in Delhi in March 2020, where they will be able to showcase their idea to tech industry leaders, as well as work with the European Tour’s business development team to turn the idea into an application that will be tested in action as a proof-of-concept at a leading European Tour event in 2020.

“Ubiquitous connectivity opens up immense opportunities in golf,” said Michael Cole, chief technology officer, European Tour. “We are looking for an innovative concept that can utilise new technologies and make a real difference to the fan experience, both on site at events and for those following digitally.”