The first Fast Turnaround TV conference, on 13 March, will be an opportunity for broadcasters and technologists to debate the challenges of live broadcasting, and how the latest in workflow technologies can overcome the challenges. Leading the conference, which is chaired by John Ive, are top speakers including Andrew Ioannou, director of strategy for technology, platforms and business delivery at ITV in the UK, and Sandro Costa, direttore generale of TGcom24, part of Mediaset. Costa will be discussing the experience of fast-paced, asset management-driven workflows at the Italian broadcaster. The day continues with further papers and practical case studies on other key issues for live and as live broadcasting. The agenda asks if there is still a role for videotape, and aims to define the optimum mix of hardware and software-based systems. Each session will work towards a broad understanding of how all the outputs – including main show production, news teams and digital media – can share assets. That requirement for sharing assets was pushed to the limit last summer by NRK Norway, which broadcast a live documentary for almost 135 continuous hours – five and a half days – from a moving vessel at sea. As well as achieving a remarkable average audience share of 36% it received 12 million page views on Facebook and 22 million impressions on Twitter. Sponsors for the conference include workflow and file-based architecture specialists Quantel, Sony, Dalet, Omnitek, Avid and Orad. The chairman is well know technology consultant John Ive.