Viacom International Studios (VIS) has announced plans to open production centres in Manchester and Madrid, following its launch in Latin America.
Jill Offman will assume management of Viacom’s London-based production house, Elephant House Studios, which is being rebranded as Viacom International Studios UK with immediate effect.
VIS UK will open a new production office in Manchester to support its English-language commissions from third party broadcasters and distributors, in addition to the content it already produces for Channel 5 and Viacom’s pay-TV channels.
Madrid-based Laura Abril has been appointed to lead the company’s expansion across western and southern Europe, the Middle East and Africa (MENA), securing commissions from pay-TV operators, broadcasters and SVoD and social media platforms across these regions.
Viacom International Media Networks CEO David Lynn said: “As our competitors become more vertically integrated, Viacom is free to forge much deeper partnerships with all kinds of distributors internationally and for all types of content.”