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Viacom to open Manchester and Madrid production centres

Expansion planned to support English and Spanish-language production

Viacom International Studios (VIS) has announced plans to open production centres in Manchester and Madrid, following its launch in Latin America.

Jill Offman will assume management of Viacom’s London-based production house, Elephant House Studios, which is being rebranded as Viacom International Studios UK with immediate effect. 

VIS UK will open a new production office in Manchester to support its English-language commissions from third party broadcasters and distributors, in addition to the content it already produces for Channel 5 and Viacom’s pay-TV channels. 

Madrid-based Laura Abril has been appointed to lead the company’s expansion across western and southern Europe, the Middle East and Africa (MENA), securing commissions from pay-TV operators, broadcasters and SVoD and social media platforms across these regions.

Viacom International Media Networks CEO David Lynn said: “As our competitors become more vertically integrated, Viacom is free to forge much deeper partnerships with all kinds of distributors internationally and for all types of content.”