TV 2 has chosen Norwegian Mediateket ahead of larger international competitors to help with the channel’s major modernisation of its TV production process.
Norwegian TV station TV2, owned by the Egmont Group, is improving the efficiency of its TV production process, and following a comprehensive selection process the company has chosen to sign an agreement with Norwegian Mediateket. The agreement covers ordinary TV production across TV2’s 11 TV channels as well as on demand content on TV2 Sumo.
“Mediateket brings unique expertise on an international level in this field. This is a company which really understands modern TV production, and they have smart and progressive solutions which suit us perfectly,” said TV2’s chief technology officer Håvard Myklebust.
Mediateket was founded 14 years ago by Jørgen Scheel (pictured), a veteran of Norwegian TV production. He said: “The media industry has been surprisingly slow to make use of the possibilities modern technology offers. We have seen how considerable resource savings could be made by improving efficiency in the technical part of TV production. It is an important feather in the cap for us that also TV2 believe we can deliver the best solutions in this area.”
Mediateket’s other achievements include helping TVNorge’s parent company SBS Discovery set up an online TV solution in record time, and helping NRK to develop a more efficient system for making accessible the enormous amounts of incoming material, which the public broadcaster has to process every day.
