Comcast subsidiary thePlatform has been selected by Parsifal Entertainment Group to provide the back-end video management and publishing system for Starz Play Arabia. Starz Play Arabia is the new direct-to-consumer multiplatform subscription video service for select markets in the Middle East and North Africa (MENA).
Starz Play Arabia has launched a premium video on-demand service across the MENA region using thePlatform’s cloud-based mpx video publishing system to support viewers across a variety of IP-connected devices. thePlatform’s mpx provides workflow management of video ingest; metadata management; subscriber management and viewing rights enforcement; automated publishing across devices and video players and TV data feeds to power their web and app experiences.
“We’re fully committed to giving people a groundbreaking subscription video service leveraging Starz Play Arabia’s incredible content library and brand,” said Saleem Bhatti, CIO of Starz Play Arabia. “Part of that commitment means using a back-end system with proven scale and versatility, which is why we turned to thePlatform.”
“We’re extremely proud to have been selected to play such a key role for Starz Play Arabia in these growing international markets,” said Marty Roberts, co-CEO, thePlatform. “The service offers subscribers a compelling new choice in premium video entertainment, and we’re confident that mpx will deliver the enterprise-grade reliability and capabilities required to support the service now and into the future.”
Starz Play Arabia is available in markets including Bahrain, Kingdom of Saudi Arabia, Kuwait, Oman, Qatar, United Arab Emirates, Algeria, Djibouti, Egypt, Iraq, Jordan, Lebanon, Libya, Mauritania, Morocco, Palestine, and Tunisia. Additional