Sky Sports will film the Goodwood Festival of Speed in 3D for the first time this weekend, though it will only be shown live in 2D, writes Adrian Pennington. Sky’s 3D coverage, produced in partnership with Sony, Telegenic and Sportsbrand Media Group, will feature 12 3Ality Technica rigs (three in studio and nine around the racetrack) carrying Sony HDC-P1s. Acquisition will be augmented with a shoulder-mounted PMW-TD300 3D camcorder recording to a portable SR-R1 SR Master recorder. This set up will be used to capture interviews and roving content, much in the way colour and interview inserts will be captured by Sony and CAN Communicate during the Wimbledon 3D production next week. Mark Grinyer, Head of 3D and Sports Business Development at Sony said: “Last year was a landmark year for 3D production but 2012 has really seen 3D come of age and become the natural choice for broadcasters looking to deliver the best, most complete viewing experience. There has been massive demand for 3D productions this year from sporting events like Wimbledon, to alternative content such as the Isle of Wight Festival, and Goodwood is the latest production to be given the 3D treatment.” He continued: “Combining the TD300’s portability and high quality 3D acquisition with the recording capabilities of the SR-R1 SRMASTER recorder, Sony’s 3D solution is unique in the industry. Enabling the team to get much closer to the action than a traditional 3D rig, the TD300 will deliver an experience that is as close to actually being at the heart of the action as possible.” The Goodwood Festival of Speed will be broadcast in 2D this weekend, and on Sky 3D on 2 July.