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Sky invests in mobile fan engagement

Sky has invested £300,000 in mobile fan engagement and sports marketing company InCrowd

Sky has invested £300,000 in mobile fan engagement and sports marketing company InCrowd.

The investment in the UK-based company signals yet another Sky partnership with technology companies. The most recent, DataXu, was announced last week.

InCrowd, formed by the team behind sports data company Opta, specialises in developing mobile apps, offering real time content, match analysis and interactive games. It provides clubs and rights holders with a direct way to engage with fans.

Emma Lloyd (pictured), director of corporate development and strategic investments at Sky, said, “This is the latest in a series of investments in pioneering technology companies, which we know bring real benefits to customers.

“We’re really looking forward to working with InCrowd, a company that shares our passion for innovation, and for finding new and exciting ways to deliver content.”

InCrowd will work with Sky Sports in an attempt to find new ways of providing sports fans with premium content.

The company has also developed its own connectivity software that allows phones to share all available connectivity, rather than compete for it.

Aidan Cooney, co-founder and CEO at InCrowd, said, “Sky are world leaders in delivering content to sports fans wherever they are. We’re incredibly excited to be working with them to explore new ways of engaging with fans.”