Spanish broadcaster RTVE has deployed Flowics’ cloud-based platform to produce sports content for both its linear and OTT services during the summer games in Tokyo.
The Flowics’ platform enables viewers to interact with broadcasts via social media, web pages and apps.
The Tokyo 2020 content follows RTVE’s implementation of Flowics’ Second Screen module to commemorate the 100th anniversary of Spain’s first international football match where the audience was asked to choose former players who should make up the ideal selection for the country.
RTVE viewers voted via a microsite, where they could choose 11 out of 66 available players. The campaign garnered 4.5 million votes in only 10 days.
“The daily polls during the summer games in Tokyo show our commitment to 360 content,” said RTVE digital content director Alberto Fernández. “After the polls are launched on social media, the results are read live by the commentators on RTVE Play. Users can also vote online, and the results are fed to linear TV programmes.”
Flowics business development manager, southern Europe, German Caparroz added: “This initiative could be revolutionary for Spanish sports journalists. After the summer games, RTVE will continue to use the Flowics platform across multiple channels. We can’t wait to see what they do next.”