Playboy Plus has strengthened its collaboration with Encompass by outsourcing its primary European broadcast functions. Playboy TV Europe, based in West London, will use Encompass’ LA facilities, meaning the company will gain worldwide distribution benefits.
Playboy TV Europe will remain in London and the unit will continue to spearhead growth in Europe. New VoD services and channels are planned for later this year.
“This allows us to focus on our core strengths,” said Jeremy Yates, managing director, Playboy TV Europe. “All our focus can now be on managing our TV channels in Europe and maintaining our lead position in the market. We will be able to further improve our channels and vod and fully leverage our libraries, which allow us to offer the best erotic content and highest performing adult content. We have also taken the opportunity to consolidate a few of our networks on Sky, where customers now receive greatly added value from a Playboy Plus delivered TV Everywhere experience.”
Encompass, Playboy Plus and various third party vendors have been working together for the transition, which will happen later this year.