Encompass Digital Media is partnering with Zixi to lead the BBC World Service’s migration to IP.
The initiative to transform the World Service from satellite-based to IP delivery aims to expand accessibility by delivering content across a range of digital and broadcast platforms. Utilising Encompass’ Altitude Connect Platform and global broadcast cloud platform, Altitude Media Cloud, integrated with Zixi’s IP delivery technology, the collaboration enables the BBC to ensure uninterrupted service in regions where satellite coverage is unreliable or expensive, enhancing flexibility and security. Additionally, the shift enables targeted content delivery, allowing the corporation to meet the demands of global audiences.
Nigel Fry, director distribution, international services, BBC News, said: “Transitioning BBC World Service distribution to IP represents a major milestone in our commitment to modernising how we serve markets worldwide.
“This shift provides another level of flexibility for our services while aligning with our long-term strategy to adapt to the evolving media landscape. With the support of Encompass and Zixi, we are ensuring that BBC World Service continues to deliver trusted news and information to audiences, wherever they are, with greater reach and security than ever before.”
Hundreds of radio and TV partners will be migrated from satellite to IP delivery under the transformation, which will also see a transition from bespoke receiver hardware to commodity, software-based solutions. Broadcast schedules will be integrated using the SCTE 224, enabling seamless channel switching across the global platform, said the two companies.
The move away from legacy satellite technology also supports sustainability efforts, providing a scalable and adaptable digital framework.
Marc Bruce, CEO of Encompass Digital Media, said: “We are proud to partner with the BBC and Zixi to bring a new era of IP-based content distribution to BBC World Service. This project is a significant step forward in modernising broadcast infrastructure, allowing for greater flexibility, cost efficiency, and enhanced security. By moving away from satellite, we are enabling the BBC to reach its global audience with unmatched flexibility and precision.”
Marc Aldrich, CEO of Zixi, added: “Zixi is thrilled to collaborate with the BBC and Encompass to deliver this groundbreaking transition to IP-based distribution. Our technology ensures the highest level of reliability, security, and scalability, allowing the BBC World Service to expand its reach and maintain its reputation for excellence in global broadcasting. This project is a testament to the future of content delivery, where IP distribution becomes the gold standard for efficiency and innovation.”
The process reached its first major milestone at the end of March, with the full transition to IP distribution for partners across Europe. Rollout will now follow across the Americas, Pacific, Africa, and Asia.
