Vodafone has deployed the 3Ready product platform to drive its user experience (UX) across its TV markets.
Vodafone Group selected software provider 3 Screen Solutions’ (3SS) 3Ready Product Platform following a RFP process. The company aims to base its user experiences (UX) on 3Ready, including the Product Framework and Control Center, delivering targeted and personalised experiences for its customers in Albania, Czechia, Germany, Greece, Ireland, Portugal and Romania across multiple devices.
With the ability to curate content across all sources, including third-party providers, 3Ready aims to enable Vodafone TV to gain “a distinct competitive advantage,” said 3SS.
Kai-Christian Borchers, managing director of 3SS, commented: “We are extremely proud and delighted that Vodafone Group selected 3SS as the right partner, and 3Ready as the right foundation, on which to build its next generation Vodafone TV multi-territory services.”
