Pixel Power has produced graphics for The Craft Channel, in partnership with Broadcast Graphics and Control.
The automation, branding and graphics specialist developed a direct interface via an app to produce the graphics in around ten seconds.
“To prepare all the graphics manually would take longer than the show itself,” explained Stephen Mills, Broadcast Graphics and Control.
“Each of the Craft Channel shows is an hour long and contains anything upwards of 15 products, each of which needs a display of the product code, description, price, product and brand image, payment terms and more.”
“There is no way we could have built this job without Pixel Power’s remote control XML interface, and without the in-page scripting capability.”
The interface operates via an app directly connected to the Craft Channel website database.
Broadcast Graphics and Control also provided an operator application with context-sensitive control of the show. The operator app does not require a connection to the database as graphics are prepared in advance, which is then operated from the loaded job.
Pixel Power CEO James Gilbert said, “Our scripting and automation facilities are extensive, because that is what broadcasters need today.
“Whether it is a niche service like The Craft Channel or a national broadcaster, they want to set up templates and business rules and let the graphics appear automatically, leaving skilled designers to work on the creativity not on the repetitive tasks.
“Thanks to Stephen and Broadcast Graphics and Control, this is a showcase project for the practicalities of automated processes and workflows.”
