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MTV deploys Real-Time Social Graphics for Madonna premiere

Solution pulls graphics from the Cloud and delivers them in real time to enhance engagement

MTV has deployed’s Real-Time Social Graphics solution for Madonna’s globally televised Medellín’ Video World Premiere.

The premiere was broadcast live to 180 countries from five studios – Milan, Sao Paulo, Miami, New York City and hosted in London, where Trevor Nelson hosted an audience Q&A with Madonna.’s HTML5-based Real-Time Social Graphics pulled graphics from the Cloud and delivered them in real time to enhance engagement.’s HTML5 graphics solution is said to provide an extra layer of flexibility to traditional TV broadcasters, as well as enabling those who use streaming services such as Facebook Live, Twitch or YouTube to benefit from the robustness of the STORY platform.

The graphic overlay is rendered directly in a web browser, meaning the user’s computer becomes the graphic engine, making it an effective solution for managing digital signage and on-set event displays, without the need for expensive equipment.

Alec Hendry, technology convergence senior director, Viacom – Video Platform, said: “The STORY social moderation tool, in conjunction with their Real-Time Social Graphics solution allowed us to deploy social messaging in our live show with speed and ease. We were able to make quick changes to the creative right up until broadcast, and allowed our moderator to select and drive the graphics on-air within a single workflow.”